Experiential Marketing

4th February 2016 by Jason Vincent

Sky One – Lucky Man Vending Machine

On the 21st of January, for the launch of Sky One’s Lucky Man, Aeguana teamed up with Sky to deliver a nationwide experiential campaign, involving our world-leading Twitter Powered vending machines.
The experiential campaign took part in Waterloo, Birmingham, Manchester and Glasgow train stations for one day, and involved customers taking a selfie with some Lucky Man banners. They would then Tweet #LuckyMan or #TryYourLuck together with the station they were in to enter the competition and receive a prize.
The campaign put their luck to the test, ‘rewarding’ customers randomly with prizes ranging from (real) scorpion lollipops, to £1,000 in cash. It took only a few hours for the campaign to be trending locally on Twitter, with thousands of participants getting involved. With social reach on Twitter exceeding 10million users, it was a fantastic use of a short, viral activation that engaged consumers and rewarded them with a little something on their daily commute!
Check out the video of the campaign below:

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